Vacant job

The position pertains to a role as a market analyst with a particular focus on analysis, development, and establishment of the company's operations within wigs and hair replacement solutions in the Swedish and Nordic markets.

The role combines qualified market analysis work with the development of wigs and hair replacement products used for marketing and analytical purposes.

The tasks include, among other things:

- Conducting ongoing market analyses of the Swedish and Nordic markets for wigs and hair replacement solutions, including analysis of customer groups, demand, competitors, price levels, and market trends.

- Identifying target groups and areas of use for wigs, including cosmetic and medical needs, as well as analyzing how the products should be designed and presented according to market requirements.

- Developing, producing, and creating wigs and hair replacement solutions for marketing purposes, for example by developing prototypes, display models, and market examples.

- Analyzing how the wigs and hair replacement solutions developed and sold for marketing purposes perform in the Swedish consumer market, including comparisons with existing players regarding quality, price, demand, and positioning.

- Evaluating market responses to developed wigs through the collection and analysis of customer and partner feedback and using these insights as a basis for the company's marketing strategy and product development.

- Preparing materials for the company's marketing and expansion strategies in Sweden, focusing on establishment, brand building, and market presence within the wig segment.

- Identifying and analyzing potential partners such as salons, clinics, healthcare providers, and distributors from a market and business perspective.

- Planning and executing marketing activities where wigs and hair replacement solutions are presented and demonstrated to build brand awareness and business relationships.

- Compiling and reporting market data, analysis results, and identified business opportunities to the company's management as a basis for further development and expansion.